Bio Metric verification
Bio Metric verification
Bio Metric verification
Reduced verification time and scaled identity authentication across 200+ countries, lowering non-KYC accounts by 4–5%.
Reduced verification time and scaled identity authentication across 200+ countries, lowering non-KYC accounts by 4–5%.
Reduced verification time and scaled identity authentication across 200+ countries, lowering non-KYC accounts by 4–5%.
To improve PayPal’s Customer Identification Program (CIP) and reduce onboarding friction, we explored biometric verification as a way to modernize identity checks and accelerate KYC approvals.
Client:
PayPal
My Role:
Lead designer, worked with 1 designer, content designer and researcher
Year:
2020
Service Provided:
iOS app and Web
Opportunity
Design a verification experience that could increase approval rates while reducing user friction around capturing identity documents and selfies, ensuring the process felt simple, trustworthy, and reliable.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learning
The solution reduced verification time to under 3 seconds, improved verified account rates by 4–5%, and was productized as a platform capability that could be used across PayPal products and partner ecosystems.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Impact
The solution reduced verification time to under 3 seconds, improved verified account rates by 4–5%, and was productized as a platform capability that could be used across PayPal products and partner ecosystems.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
Learnings
This project highlighted the complexity of designing financial experiences across multiple markets, regulatory environments, and organizational teams. It reinforced the importance of balancing localization with platform consistency, and demonstrated how strategic design decisions—when aligned across product, research, and engineering—can help drive adoption while supporting broader business goals such as expanding domestic transaction volume.
